What is the logic behind my ad?
My dad had asked me to get rid of this bicycle in our front yard that no one in our family uses anymore, because the chain is rusted. I didn’t actually put this ad on Craigslist, because I live in Nicaragua and ordering things through the internet here isn’t a good idea. The postal service is corrupt, so I just decided to advertise it personally to a few of the locals in my community. I probably would have charged $5 for the bike if I called the shots, but my dad wanted me to give it to one of a local Nicaraguan kid free of charge.
I didn’t want to have to untangle the bike’s brake cords from the tree, so I asked in my advertisement that whoever would pick the bike up would untangle its cords from the tree. I had a Nicaraguan kid in mind, because the adults tend to ride cheap motorcycles and the American expats here wouldn’t want a bicycle that isn’t new.
The local kid would be motivated by this ad, because he could get the bike at zero-charge if he just spent a little time untangling it from the tree. It would probably cost the kid $15 dollars max to fully repair the bike. This is a pretty sweet deal for a local kid who wants to get from his house to the beach in less than 15 minutes.
The clear benefit of this ad was that the whole bike was free. The proof of this pricing was because the bike is dirty and used. The ad was successful, because most of the kids who go by my house have seen the bike in my front yard and one had asked about buying it. The first two people I asked said maybe, which means no in Nicaragua, but the third guy I asked said, “Yes, let’s go get it!” The guy’s name was Wilder, and he was very excited about getting the bike. He was probably excited because he told me he could fix/get a new chain one his own for a couple of dollars, and then pay about five dollars to get new tires. In short, the ad was successful because I did what my Dad asked of me, which was to get rid of the bike.
Josh Springfield 