History Western Civilization 2: Lesson 135 Essay – “From the readings and lectures, in what sense did world war II become more “global” during its first two or two-and-a-half years?”

The “globalization” of World War II began when Britain entered the war in 1939.  Britain was the first country that wasn’t on the same land mass as Germany to enter the war.  This was pretty predictable though, because France and Britain were very close allies.

The war truly went “global” in 1941 when Operation Babarossa began.  Operation Barbarossa “globalized” World War II, because it was the largest military campaign in history.  The Germans initiated this operation against Russia.  Operation Barbarossa brought Russia into the war, because Russia had to defend itself from Germany.  This attack on Russia later led to the United States aiding the Soviet Union.

World War II was “globalized” even further when Japan attacked Pearl Harbor.  This brought Japan and the United States into the war.  This event really “globalized” the war, because Japan and the United States are geographically located far away from Germany.  World War II was truly spreading all the way across the globe from its epicenter, Germany.

At first, the conflict between the United States and Japan was somewhat separate from the primary war between Germany, Britain, France, and the Soviet Union.  This changed on December 11, 1941 when Germany declared war on the United States.  This declaration of war openly added the United States to the primary conflict in Europe.  This event unified the separate conflicts between the United States and Japan, and the United States and Germany.  After this declaration all the wars really were linked together into the big war we call World War II.  This event globalized the war against Germany.  The United States would then help Britain and Russia sandwich Germany from both the east and the west.

English 3 Western Literature 2: Lesson 135 Essay – “What is one of Kipling’s copybook headings that applies to recent public opinion?”

In Kipling’s poem The Gods of the Copybook Headings, Kipling compares fleeting public opinions to long-standing truths.  In this poem the “Gods of the Market Place” represent short-lived public opinions.  The “Gods of the Copybook Headings” represent proverbs that will always remain true.

One of his copybook headings that is relevant to public opinion is “If you don’t work you die.”  In this section of the poem the “Gods of the Market Place”, which represent public opinion, believe that it is good to rob the individual in order to pay for the collective.  This is definitely public opinion in most countries, because governments force citizens into paying taxes that fund welfare programs.  This is definitely public opinion in Venezuela, the country I will use to demonstrate the truth behind the copybook heading, “If you don’t work you die.”  The “Gods of the Copybook Headings”, which represent a truth, believe that an individual must work to provide for himself and stay alive.  This truth is clearly demonstrated in Venezuela, because people aren’t allowed to accumulate personal wealth, which has lead to heaps of Venezuelans dying and mass starvation.  The public opinion is short-lived, but the copybook heading reveals itself to remain true.

Business 1: Lesson 135 Assignment – “Text Copy for Ron Paul Curriculum Affiliate Landing Page”

The Benefits of Joining the Ron Paul Curriculum

   What is the Ron Paul Curriculum?  The Ron Paul Curriculum is the only online, video-centric, K-12 homeschooling program that defends free market economics and limited government.

    Benefit #1: The Ron Paul Curriculum reinforces your worldview to your children.  This is the only online homeschooling program that is explicitly libertarian in the world.

    Benefit #2: Nearly 100% of the course materials are online.  

    Benefit #3: This means you don’t have to pay for textbooks.  The only exceptions are the Business I and Business II courses, where you are asked to purchase e-books or the physical books themselves.

    Benefit #4: The lessons are video-centric.  We all know that students need a combination of reading, listening/watching, and writing to learn.  Most homeschooling programs are based entirely on reading textbooks.  For each lesson on the site there is one lecture/video produced by the course instructor, which correlates with that lesson’s reading assignment.  These video lessons are exclusive to the RPC, they can’t be found on YouTube.

    Benefit #5: There is a 100% money-back guarantee for curriculum membership and individual courses.  This guarantee is valid for 60 days after the purchase was made.  This removes all of the risk associated with testing the curriculum.

    Benefit #6: Most of the courses provide five free demo lessons for you to view.  These demo lessons will help give you insight into how the courses are structured, as well as the content of the courses.  Here is a link to the demos: https://www.ronpaulcurriculum.com/public/department58.cfm.  All you have to do is click the link, then click on the course that you would like to investigate.  At the bottom of the course information page there should be five free demo lessons for you to view.

    Benefit #7: This curriculum is very flexible.  The courses are available 24/7, so students always have access to the lessons as long as they are site members.  This allows students to create their own schedules.

    Benefit #8: This curriculum gives students at least one to two more hours of spare time than they would have had in public school.  This is a tremendous benefit.  Imagine having 360 more non-school hours per year.

    Benefit #9: This curriculum is self-paced. This provides the student with a tremendous amount of power!  If the student really wants, he/she can complete the curriculum before they turn 18 as long as they start the curriculum early enough.  Of all the benefits listed here this has to be one of the most powerful benefits.  The student is no longer chained to the public school schedule, he/she is no longer a slave.  I recommend the student do classes on Saturdays to get even further ahead.  This curriculum provides students with everything they need to get ahead of the pack.

    Benefit #10: This curriculum teaches students how to test out of their first one to two years of college.  The means of doing this are passing CLEP exams.

    Benefit #11: This curriculum provides two business courses and a personal finance course for students looking to start their own businesses.

    Benefit #12: This curriculum is very affordable for people looking to switch entirely to this curriculum.  Yearly site membership costs $250 and individual courses cost $50.  Site membership is required in order to purchase individual courses.  Assuming you take the recommended route of taking five courses per year, this equates to $500 per year.  This is much cheaper than other online competing home school programs.  Now, the curriculum is a bit pricey if you are looking to take only one course from the site, because this equates to $300 for one course.  You get more value by purchasing and completing multiple courses per year.  The best and most price conscious way to use this curriculum is to switch completely from a public school or other homeschooling program to this curriculum.

    Benefit #13: All site members have access to all of the course forums, where students can communicate and help each other.  If a student has a problem or comment regarding a lesson in a course, he/she can go into that course’s forum and ask other students for help.

    Benefit #14: Site members also have access to a FREE course that teaches students how to become self-motivated.  This course is underrated and underused by site members!  I can tell you with a good deal of certainty that it is worth a member’s time to take the 47 lesson “ABC Course.”  This course teaches students how to manage their time, speed read, set goals, and become leaders.  It prepares students for college and life on their own.

    Benefit #15: Students learn to teach themselves.  All the information needed to succeed academically is provided through this curriculum, but it is self-taught.  This means that the student must learn to teach himself using the daily reading and video assignments along with the weekly essays.

    Benefit #16: After third grade, parents are not required to teach their children.  All the information the child will need will be on the site.  At a third grade level students should not need their parents to be with them while they study.

    Benefit #17: The curriculum is structured similarly to most public schools, 180 daily lessons per course.  This can be helpful for students who are moving out of a different schooling program.

    Benefit #18: Although the structure of the courses is similar to public schools, the content is not.  This curriculum does not use Common Core standards in any way, shape, or form.  In today’s public schools the government is portrayed as the hero and bearer of responsibilities, but this curriculum reveals and defends the other side of the coin.  This curriculum argues that freely acting individuals have made the West wealthy, not government intervention into the economy.

    Benefit #19: Most of the high school course instructors are college professors or Ph.D’s.

    Benefit #20: Students learn to write exceedingly well, because of the weekly essays they are assigned.  Students are expected to write these essays and post them on their blogs.  Then, they post a link to their blog in that specific course forum for other students to read.

    Benefit #21: The reading assignments for the government and history courses are mostly original source documents.

    Benefit #22: There is a weekly review lesson for higher memory retention.

    Benefit #23: This curriculum’s courses are college level, which challenges students academically.

    Benefit #24: This curriculum pushes students to think for themselves and form their own opinions.

    Benefit #25: This curriculum teaches students how to create their own WordPress site, YouTube channel, and use Evernote to take notes.

If you are interested in learning more about the Ron Paul Curriculum click here, https://www.ronpaulcurriculum.com/public/6071.cfm.  If you would like to find more detailed information about the courses provided click here, https://www.ronpaulcurriculum.com/public/department58.cfm.

History Western Civilization 2: Lesson 130 Essay – “Considering information in the readings and lectures, what problems from World War I helped to contribute to the outbreak of World War II?”

    The break up of the German, Russian, and Austro-Hungarian empires led to the creation of small aggressive countries.  These new, small counties were highly nationalistic.  This feeling of superiority motivated the new countries to attack their neighbors.  An example of this was when Poland attacked all of its neighboring countries, within the first two years of its existence.  These types of attacks contributed to the outbreak of World War II.

    Although a few small countries were created after World War I, the victorious countries took over most of the losing countries’ territories.  The victors basically used these territories to extend their empires.   Japan admired the empirical pursuits of the victorious countries, so they decided to join in on the fun.  The disruption caused by wars left parts of China and many Pacific islands vulnerable.  Japan saw these areas as ripe for the taking.  So, they began to take over these territories and create their own empire.

    Also, the United States wanted to gain control of islands in the Pacific.  Many people in the United States government saw these islands as “easy money,” meaning easy places to take over.  The United States government wanted to militarize these islands, after taking them over.  The objective was to use the islands to create a defensive barrier in the Pacific.  This objective put the United states at odds with Japan, who desired to extend its empire by taking over islands in the Pacific.

    The Germans were very sour after losing World War I, so they began to rearm.  This rearmament broke the Treaty of Versailles.  Germany went on to occupy Czechoslovakia, and finally take over part of Poland.  These actions cumulated into Britain and France declaring war on Germany.  

    To conclude, the nationalism and imperialism caused by the end of World War I contributed to causing World War II.  Since the Germans were upset with the results of World War I, they rearmed themselves and began to take over countries.  These actions violated the terms of the Treaty of Versailles, which caused Britain and France to declare war.

Business 1: Lesson 130 Essay – “Identify two possible USP’s for the Ron Paul Curriculum. Defend each choice: 250 words each.”

The Ron Paul Curriculum is the only online video-centric homeschooling program that defends free market economics and limited government.

   The Ron Paul Curriculum is the only explicitly libertarian online homeschooling curriculum in the world.  I have been through most of the high school level courses, and I can tell you with certainty that all of the courses are taught from a pro-freedom standpoint.  This is especially clear in the Government, Western Civilization, Western Literature, Economics, and Business courses.  You won’t be able to find another curriculum that systematically defends individual liberty, limited government, and Austrian economics on the Internet.  This is surely unique.

    The above Unique Service Proposition is the best one for the Ron Paul Curriculum, because there is certainly a market for an online libertarian homeschooling curriculum.  Libertarian or conservative parents are looking for ways to get their children out of socialist/Keynesian public schools.  They hate common core and they are looking for alternatives.  The above USP appeals to these parents, the target audience.  The alarm bell goes off in libertarian/conservative parents heads when they read the above USP.  They think to themselves, “This is really what my children need.  They need to be educated from a pro-liberty perspective, instead of going through public schools that advocate statism.”

    Parents are also looking for a video-based homeschooling curriculum.  They know that a homeschooling program based solely upon reading won’t work.  This is because a curriculum where students spend hours reading will do one of two things: (1) bore them to death; or (2) the student won’t adequately learn how to use the math equation or solve the chemistry problem without watching someone else demonstrate the technique first.  Most parents realize that children learn best through a combination of watching videos and reading.  The majority of online homeschooling programs don’t offer video lessons, so this is unique to the Ron Paul Curriculum.

The Ron Paul Curriculum is the only online video-centric homeschooling program that offers two business courses, a personal finance course, and teaches students how to test out of college early.

    The Ron Paul Curriculum’s business and personal finance courses are unique.  Most public schools or other online home schools don’t teach students how start their own businesses.  In public schools the teachers and staff want you to go through college, then pursue finding a job.  This curriculum provides students with the opportunity to start a business and go through college, or start a business instead of going to college.  The business courses are focused on teaching students how to serve customers, start a business, grow the business, and advertise for the business.  There are probably other school programs out there that teach students how to manage a business, but the quality of those courses is probably lower than the quality of the Ron Paul Curriculum’s business course.

    The information provided about testing out of the first one or two years of college is definitely unique to this curriculum.  Before I started the Ron Paul Curriculum I had no idea that students could test out of one or two years of college.  This is a tremendous advantage for students living in the United States who are planning on going to college.  Public schools only promote the SAT and ACT tests, which are nowhere near as useful as CLEP exams.  As far as I know there aren’t any other online homeschooling programs that inform students about the opportunity of testing out of college early through CLEP exams.

    The above USP is a very strong one, but it is not as powerful as the first USP in this essay.  There are definitely some parents who are looking for a homeschooling curriculum that teaches students how to start a business and get through college fast, but there are far more parents looking for a libertarian homeschooling curriculum.  There is a larger number of people in the target audience for the first USP, than the second one.  Also, I would say that parents would be more concerned with the worldview of the home school program, than the specific courses that the program offers.  There are plenty of common core haters that value free market economics and limited government who would be interested in the first USP.  Both propositions are unique, but the first one would likely outsell the second one.

History Western Civilization 2: Lesson 125 Essay – (1) “What are the primary differences discussed in this weeks videos between Marxism and Marxism-Leninism?” (2) “Historian Richard Pipes wrote, ‘Soviet Russia was the first society in history to outlaw law.’ What did he mean by that?” (3) “What was the Russian government under Lenin like? What kinds of tasks did it attempt to achieve?”

    Marx believed communism would inevitably happen without much human intervention, but Lenin believed communism wouldn’t happen automatically.  Lenin said the workers were too stupid to bring the communist revolution into effect.  Lenin said the workers would rather conform or compromise with the system, than revolt against it.  Lenin believed it was the responsibility of the intellectuals to organize and motivate the workers, in order to cause the communist revolution.  Lenin’s twist on Marx’s ideas is called Marxism-Leninism.  

    Richard Pipes meant that the Soviet Union was the first country in history to completely wipe away traditional legal codes and laws.  Judges in the Soviet Union no longer ruled according to laws, but according to “revolutionary conscience.”

    The Russian government under Lenin was focused, ruthless, and merciless.  The Russian government would stop at nothing to bring about their communist goals.  Some goals the Russian government tried to achieve were to dominate the religious institutions, to dominate Russia’s culture through music, and to exile (or execute) people who openly opposed communism.

How You Can Cut 3 Hours Out Of Your Daily School Routine

How You Can Cut 3 Hours Out Of Your Daily School Routine

Don’t Waste 9-10 Hours On School When You Can Do Everything In 5-6 Hours With This System

    If you are like me, then you don’t want to spend nine or even ten hours every weekday on school!  I was fed up with the public school system.  I was tired of getting on the bus at 7:00 in the morning, getting off the bus at 4:00 in the afternoon, and then having at least an hour of homework.  You don’t have to waste all of this time.  You don’t have to spend three to four hours of your day doing meaningless things like riding the bus, attending P.E., and study hall.  You don’t have to lose hours that you’ll never get back.  You don’t have to do schoolwork all day, if you do what I did.  The way out of this mess is the Ron Paul Curriculum.

What Does The Ron Paul Curriculum Provide You With?

    The Ron Paul Curriculum provides you with time.  You are young and your time is precious.  Don’t waste it doing trivial tasks at a public school.  You spend at least an hour and a half at a public school doing nothing.  If you have no homework and don’t take the bus to school you still spend a minimum of seven hours at public school.  The recommended schedule of the Ron Paul Curriculum is that students do schoolwork for five to six hours a day, Monday through Friday.  You spend at least one hour LESS per day with the Ron Paul Curriculum.  Now multiply that single hour by 180 for the whole school year.  You save a tremendous amount of time.

    The Ron Paul Curriculum provides you with a 100% money-back guarantee within the first 60 days that you order.  This takes all the risk out of trying the curriculum.  You don’t even have to get out of the public school until you’re sure that you like this curriculum.  This also takes some of the stress away from your parents who may not be willing to risk taking you out of public school for something you haven’t tried.  Within 60 days after any purchase on the site, you can get your money-back if you weren’t satisfied.  There are also demo lessons available on the site.

    The Ron Paul Curriculum provides you with a quality education.  You know the public school system is messing with your mind.  You know that the public school system is based on memorizing useful facts to pass exams.  You can sense they aren’t giving you the true story with regards to history.  Maybe you care about this, or maybe you don’t.  You should care.  The Ron Paul Curriculum provides you with the truth.  Textbooks aren’t bibles.  Most textbooks are written for committees and are written with an intent to turn high school students into liberals.  The Ron Paul Curriculum provides you with primary source documents, which allows you to read about what actually happened from someone who was there.  The Ron Paul Curriculum also provides you will logical arguments which support the free market and limited government.  Don’t be indoctrinated by people who want to abuse you, form your own opinion, and hear from both sides of the coin.

    The Ron Paul Curriculum also teaches you how to get out of high school and college early.  Chances are you want to go to college.  Don’t be a dumby who gets ripped off by paying retail for college.  Learn how to test out of your first two years of college.  That’s right, you can test out of your first two years of college.  Teachers in public school never told you about that, did they?  That’s because they are part of the system and they don’t care if you get ripped off.  The Ron Paul Curriculum provides you with guidance regarding CLEP exams.  If you get a 50% or higher on enough of these exams, you can test out of your first or even second year of college.  What about the SAT or ACT exams?  Colleges won’t care about those if you have passed multiple college level examinations.  Don’t waste time and money in college.  Join this curriculum and find out how to get through high school and college fast.

How Does The Ron Paul Curriculum Work and How Much Does It Cost?

    The Ron Paul Curriculum provides the same courses you would have in a regular public school, but from a different perspective and with better content.  This is especially true for the high school classes available through the Ron Paul Curriculum.  There are algebra, trigonometry, calculus, physics, chemistry, western history, and western literature courses.  The big differences between Ron Paul Curriculum’s courses and public schools’ courses are in the Western Civilization and Western Literature courses.  These courses teach you how to write and provides you with TRUTH about Western history.

    You are generally expected to do five different course lessons a day.  There are 180 lessons in each course.  You can do more classes if you would like, which will allow you to get through the curriculum earlier.  This provides you with an advantage over students trapped in public schools.

    The Ron Paul Curriculum’s lessons are meant to be one hour long.  You spend thirty minutes reading or writing. Then you watch a thirty minute video presentation on the subject you read about.

    Each family of students is required to have site membership if they are going to purchase courses.  Site membership is $250.  Each individual course costs $50.  This is cheaper than almost any other online schooling system you will find.

Why Should You Believe Me?

    I’ve been through most of the high school courses and I attended public school from kindergarten to eighth grade.  I could continue to describe the heaps of benefits associated with this curriculum, but you wouldn’t care.  You care about your time.  Stop letting the public school system drain your time.  Save your time and get a better education through the Ron Paul Curriculum.  Check out the link below if you are interested in learning more, or you want to sign-up.  Remember there is an 100% money-back guarantee within 60 days of purchasing.

https://www.ronpaulcurriculum.com/public/6071.cfm

Chemistry Question Regarding Problem #1 for Lesson 124

Assuming that the rate of decomposition is constant in our question, would my method of solving the problem work?  I came up with nearly the same answer as yours which was 0.023M.

Review of “The Irresistible Offer” by Mark Joyner

Is this book worth your time?

    The Irresistible Offer is worth reading.  The most useful things in this book are the specific principles and techniques that you can implement in your advertisements.  The book is easy to read and it has a simple outline.  The worst part of this book is that Mark Joyner doesn’t do a good job of explaining the title and subtitle in the book.  There are some really good ideas that Joyner outlines in the book, so even though the title and subtitle are never fully explained, this book is still worth your time.

Summary of the important sections in The Irresistible Offer.

    The beginning of the book starts with Joyner attempting to explain the “3 seconds” and “Irresistible Offer” from the subtitle and title.  The beginning of the book does accurately explain the core imperative of business, which is to make an offer.  The beginning of the book covers the “big four questions.”  These are: “What are you trying to sell me?” “How much?” “Why should I believe you?” “What’s in it for me?”  The last thing Joyner does in the beginning of the book is explain that “The Irresistible Offer is an identity-building offer central to a product, service, or company where the believable return on investment is communicated so clearly and efficiently that it’s immediately apparent you’d have to be a fool to pass it up.”  This definition is over the top in my opinion.  What does “identity-building” even mean?  “Identity-building” is a phrase that a modern hipster would use. 

    Toward the middle of the book, Joyner explains what “The Irresistible Offer” isn’t.  He says “The Irresistible Offer” is not a special offer, a fact, bragging rights, a benefit, or a Unique Selling Proposition.  At this point he is skating on thin ice.  If “The Irresistible Offer” isn’t any of those things then what is it?  Sure, you can say it’s that long convoluted definition he gave, but no one is going to think of their advertisement in terms of that definition.  In the middle of the book he discussed elements of “The Irresistible Offer.”  This is where you have to pay attention.  The three elements he gives of “The Irresistible Offer,” clarify what this offer actually is.  He says the three elements are a high ROI for the buyer, a touchstone offer, and believability.  These define “The Irresistible Offer” better than his actual definition.  He explains that a touchstone offer answers the “big four questions” from earlier.  If you ask me this seems like a lot of explaining to do in three seconds, which is how long you have according to the subtitle. 

    In the final sections of the book, Joyner highlights how to make full use of “The Irresistible Offer.”  He says you can make the most of “The Irresistible Offer” by making the offer as irresistible as possible, presenting it to a thirsty crowd, selling them a second glass, and intensifying the offer.  Joyner does a very good job of highlighting the importance of follow up sales to recurring customers. Also, he does a good job of explaining offer intensifiers.  He says offer intensifiers add urgency, add value (additional benefits or products for the same price), or reverse the risk associated with your offer (money-back guarantees).  He describes how to assess the effectiveness of your “Irresistible Offer.”  He says testing your monetary profit from the ad is the best method of assessing the effectiveness of your offer.  He then says that you can estimate the effectiveness of your offer by determining its uniqueness, speed of delivery, intensity of the audience’s desires, and the quality of your product or service compared to competitors.

Why are these things important?

    Joyner’s attempt to explain “The Irresistible Offer” and the “3 seconds” makes it clear that your offer better be good enough to gain a sale in a very short period of time.  Joyner never explains how to convey all the information in “3 seconds”, or why “3 seconds” was the time limit.  He fails to explain how the “3 seconds” relates to the theme of the book.  Even though he fails to explain this, it is important for the book because we get his point with regards to the topic of advertising.  His point about advertising is that you have a very short amount time to use your headline and leading lines of copy to get people’s attention. 

    The section about the core imperative of business is important for the theme of the book, creating an “Irresistible Offer.”  You can’t create an “Irresistible Offer” if you don’t make an offer!  This section is also important for the topic of the book, advertising, because the whole point of advertising is to make an offer. 

    The “big four questions” are important for the theme of the book, because they are necessary components of a touchstone offer.  A touchstone offer is one of the necessary components in an “Irresistible Offer.” 

    Joyner’s long and convoluted definition’s only significance is to show that he had trouble making his point.  The section where he outlined all of the things “The Irresistible Offer” isn’t, only had importance in showing that theme of the book, creating an “Irresistible Offer,” is impossible.  It is impossible to create an “Irresistible Offer” without using the things he marked off on his list.

    The section that describes the elements of “The Irresistible Offer” is the most important section in the book.  He explains the touchstone offer in this section.  This is important because Joyner’s definition of a touchstone offer is pretty much a business’s Unique Selling Proposition that the buyer cares about.  Joyner bashed the USP then pretty much defined a “touchstone offer” as the USP.  The concept he introduces of giving the buyer a high rate-of-investment is crucial in making an offer as irresistible as possible.  Imagine the following situation.  You are looking for a product on Amazon.  There are probably many products that could be what you are looking for.  You have to choose one out of all these similar products.  You are going to try and get full value when you buy.  You want to find the product with the most benefits, the greatest ease of use, and the lowest price.  You are looking for a high ROI.  To make an offer as juicy as possible for the buyer, you have to give him a high ROI.  You want to your target to think, “Wow!  I get all those benefits for that price, and I hardly have to put forth any effort in using this product!”  You want to get your target excited, and the best technique for doing so is giving him a high ROI. 

    The final sections of this book highlight good techniques that you can use in raising the ROI for your buyer.  The section about selling the second glass is important, since you need to get full value as a seller.  Chapters 6-8 are all important for making and using an “Irresistible Offer”, which is the theme of this book.  Chapter 9 is important for assessing your “Irresistible Offer” and discovering where you can improve.  You have to improve your offer if you want it to be as irresistible as possible!

How does this book compare to other books about advertising?

    I am currently reading another book about advertising called How to Write a Good Advertisement.  The theme of that book is very similar to the theme of The Irresistible Offer.  In How to Write a Good Advertisement, Victor Schwab highlights the importance of getting your audience’s attention in the headline.  He advises making the headline so interesting that the audience would have to read the rest of the ad, which would culminate in a sale. The Irresistible Offer is similar because Mark Joyner says you have to get the audience’s attention really fast, in three seconds.  Joyner recommended that the headline include a large portion, if not the entirety, of “The Irresistible Offer” in order to keep the audience reading and make a sale.  

    Mark Joyner wasn’t able to prove his point about an advertiser having only three seconds to make a sale.  He was able to emphasize that you don’t have much time, but he never provided evidence for the “3 seconds.”  In the middle and latter chapters of the book, Joyner did a good job of explaining “The Irresistible Offer” and how to make it as juicy as possible for your audience.  The early chapters weren’t important with regards to the book’s thesis, so he didn’t do a good job making his point there.  Don’t get me wrong.  He did make his point about the “four big questions” and the core imperative of business.  Those points related to good advertising, but not directly to “The Irresistible Offer” itself.  If you had to choose three chapters from this book to read, I would advise you to choose chapters 6-8, because he explained clearly in those chapters how create a juicy offer.

How well has this book helped me, or failed to do so?

    This book was very useful in helping me learn some techniques for creating juicy advertisements or offers.  Your offer needs a high ROI for the buyer, at least one central unique benefit, and believability.  This book helped me assess a couple of advertisements for the homeschooling curriculum I use.  I will definitely remember the principle of a high ROI for the buyer whenever I look at ads and offers from now on.  It is worth reading this book if you can remember and use the high ROI principle in creating and assessing advertisements.  If you want to learn how to create a juicy and intense offer for customers, then you should read this book.

History Western Civilization 2: Lesson 120 Essay – (1) “How did a political assassination in June 1914 lead to a world war? Why did each of the major countries intervene?” (2) “Based on Lesson 117 and the reading, how has it been argued that Woodrow Wilson followed a double standard in his treatment of the British hunger blockade and the German submarine warfare? What policy did he take regarding Americans sailing on ships flying belligerent flags?”

    The assassination of Archduke Francis Ferdinand gave the Austrians an excuse to strike back against Serbia.  Russia joined the conflict on Serbia’s side, because Russia couldn’t be humiliated by not supporting their Serbian friends.  Germany entered by telling the Austrians to do as they pleased, and Germany would back them up no matter what happened.  France entered on Russia’s side, because they were allies and France wanted to get Alsace-Lorraine back from Germany.  Britain entered on France’s side, because they were allies and the Germans had invaded France through Belgium, a neutral country.  Britain’s true reason for entering was to assist the French and take Germany down a few notches.  Later in the war, the United States entered due to German submarines sinking American merchant ships.

    Both the British hunger blockade of German civilians and the Germans’ use of submarine warfare were in violation of traditional international law.  It has been argued that Woodrow Wilson used a double standard when dealing with the violations, because he only pressured the Germans to stop.  He did not pressure the English.  His policy regarding Americans sailing on ships flying belligerent flags was that every American had the right to travel on those ships through war zones.  He said anyone who fired upon one of those ships containing American passengers would be identified as an enemy of the United States.